🟡 Currently working on: Documentation videos for an ecommerce plugin company

content marketing wordpress

Content Marketing for Your WordPress Business

About me

Hey, I’m Gina.

I’ve been working with WordPress businesses and plugin companies for over 9 years to market and promote their products to customers.

I love getting to know your business, competitors, and customers to produce content that helps you as a business, but your customers too. I get results with SEO and LLMS, sure, but people are always at the forefront of my work.

Hands-on support

You’ll work directly with me. No handoffs, no content mills.

Technical but human

I know my way around WordPress (I used to build websites), but I write for people first.

Gina Lucia Content Marketing

My services

Keyword-targeted blog posts

Keyword-targeted blog posts

I create long-form, keyword-targeted blog posts designed to rank on Google, serve your audience, and remain relevant across platforms.

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Landing page copy

Landing page copy + implementation

I write and build landing pages that are structured for clarity, optimised for SEO, and tailored to your product’s strengths.

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Readme copy

Readme copy + formatting

I research, write, and format readme files for your WordPress.org plugins that are focused on SEO, conversion, and upselling (if needed).

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Plugin-focused video content

WordPress Plugin video content

I create video content for your plugin business, from documentation videos, to YouTube tutorials. Editing and video descriptions included.

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wordpress plugin documentation

Documentation for your WordPress plugin

You’ve made the WordPress plugin, let me translate it into easy-to-use documentation.

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Who I’ve worked with

IconicWP
MarketPress logo
orderable logo
melapress
barn2
UpdraftPlus
patrick posner
studio wombat logo
wp beginner
wp mayor
stellarpay
xploded themes
Simply Static
slicewp

What people say about me

“I needed someone to take over the marketing for Iconic so I could focus on running the business rather than producing content. I have my time back now and can ensure the business is running smoothly. Gina provides well-written content and detailed reports of our marketing efforts. Working with Gina is great. She always delivers high-quality work and keeps you in the loop throughout the process. It’s always on time. If you need to overhaul your marketing, hire Gina! Her service is outstanding and she’s also multi-talented. Don’t hesitate.”

james kemp

James Kemp

IconicWP (now WooCommerce)

“As a Solopreneur, delivering the best quality in all areas of my business is impossible. I struggled with consistently publishing new articles on my blog and keeping everything up to date. That resulted in outdated tutorials, incomplete and hard-to-read documentation, and due to that, an increased support volume. 

I finally found someone who can handle my entire content strategy – from brainstorming new article ideas and publishing new posts regularly to updating older content, improving the documentation, and even optimizing the copy of my landing pages.

While I appreciate saving time on content-related tasks, the main benefit for me is the overall quality improvement of my business due to Gina’s work. Gina always delivers on time, and she is a great communicator. I always know what’s going on, what coming next, and what is expected from me (and when).

I highly recommend Gina to everyone who wants to get serious about content marketing for their project. Gina isn’t someone that only writes blog posts. She will ask about your audience, your product, or where you see your business in the future to shape a strategy that fits in perfectly.”

Patrick Posner

Patrick Posner

Simply Static

“I needed someone who would just ‘get it’ and write an article in a similar way that I would have done so myself. I also needed someone who could add extra value to articles by doing SEO research, suggesting new content ideas, and putting their own stamp on articles instead of just following the brief blindly. 

I love the fact that I can send an article outline to Gina and know that she will produce a piece of quality content that will require almost no input from me before it can be published. As a company owner, this saves me a lot of time compared to a lot of copywriters where I end up rewriting much of the article to get it to a standard that I’m happy with. With Gina’s work, I can quickly skim the article and know that it will be right without having to spend hours checking every detail. 

Gina is highly professional to work with at all times. She provides clear information about her availability and pricing, keeps me up to date with progress, and always meets her deadlines. 

I would recommend Gina as a professional and reliable copywriter who always works to a high standard. If you need a WordPress copywriter, then Gina is the person to contact!”

Katie Keith Barn2

Katie Keith

Barn2

“I never had enough time to create content myself, I’m always busy with the technical stuff, creating new features/plugins. Now that I’m in good hands, I can focus on what I love to do, development! It’s been a pleasure working with Gina. She’s very professional and a great writer! I’m stunned that she was able to cover all the basic technical stuff without any documentation available. I’m looking forward to a long business relationship. Looking for a professional content marketer? Look no further, she is the best at what she does, you won’t regret it!”

georges

Georges Haddad

Xploded Themes

“Gina is an absolute pleasure to work with. She not only is a superbly talented writer and communicator – she understands the why behind her writing, and how it gets our business closer to where we need it to be.

Creating and maintaining a relevant and productive content workflow is a challenge for businesses of any size – but Gina makes it feel effortless. Her work has been the primary driver of growth behind all of our ecommerce products. Not only is she able to grasp and explain highly technical concepts to a mass market, she’s able to do it in a way that’s personable and actionable.

I would HIGHLY recommend Gina to a business of any size. She will absolutely make your life easier, move your business forward, and be a delight to work with along the way.”

Drew Griswold

Drew Griswold

Director of Outbound Marketing at StellarWP

“I was finding it difficult to find authors who can write good articles and have a basic understanding of security, activity logs and the subjects we deal with. Most authors we tried in the past never even bothered trying the plugin, and only focused on traditional content. Gina, however, has a good understanding of our plugins, really good writing skills(way better than most people I worked with), and always delivers work on time. We can now publish regular quality content and be consistent which is a blessing.”

robert-wpwhite

Robert Abela

Melapress

Frequently asked questions

What types of WordPress businesses do you work with?

I mostly work with plugin companies and product-based businesses using WordPress or WooCommerce. If you sell a plugin, run a marketplace, or offer a product with a technical user base, I can help.

Do you offer ongoing monthly support or one-off projects?

Both. Many clients hire me on a monthly basis to create blog content, landing pages, or other assets consistently. But I also take on one-off or short-term projects like new feature landing pages, readme overhauls, or a batch of documentation videos.

Can you publish content directly on our website?

Yes. I can upload and format content in WordPress, including on-page SEO, internal links, metadata, and more, so it’s ready to publish.

How much do your services cost?

You can view pricing ranges for each service on my website. Final pricing depends on the complexity and depth of the work. If you’re not sure where to start, I’m happy to provide a quote.

Can you help us figure out what kind of content we need?

Absolutely. If you’re not sure whether you need blog posts, landing pages, or something else entirely, I can help you identify what’s most useful for your product and stage of growth.

Ready to publish content that gets results?

Get in touch and we’ll chat about it.